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Sony Bravia Kdl40ex723 Lcd/led Hd 1080p 3d Television, 40 Inch

Save 21%. Was £700, Guide price: £550

Last updated on 25th Mar 2012

Tags: electricals televisions

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Sony Bravia Kdl40ex723 Lcd/led Hd 1080p 3d Television, 40 Inch

The Sony Bravia KDL-40EX723 will allow you to enjoy crisp Full HD pictures for TV, films and games in 2D and 3D. Add to that access to a whole wealth of online content at your fingertips and this set is destined to impress. See lifelike Full HD quality in 2D and 3D when connected to a compatible 3D ready device. You’ll experience smooth viewing of fast-action sports and movies with Motionflow XR 200, delivering the action at the equivalent of 200 frames per second, providing less judder and blurring.

Every pixel of your 2D or 3D picture is enhanced by Sony’s unique picture technology. Due to its edge-lit LED display , you’ll experience enhanced colour intensity, high contrasts and improved energy efficiency, all within its ultra slim screen design. Enjoy unlimited access to all your favourite web content by connecting to the web and streaming Internet videos directly to your TV.

Take advantage of on-demand services such as BBC iPlayer and 4OD, letting you catch up on all the drama. As its Wireless LAN Ready, you’ll be able to simply plug in a USB Wi-Fi adaptor (not included) and connect without wires too. In addition, surf the internet from the comfort of your sofa as well as staying in touch with loved ones, wherever they are in the world, courtesy of Skype (when used with an optional camera and microphone).

Enjoy a huge range of free digital TV and radio channels, including HD programmes, with built-in Freeview HD . There’s no subscription or contract and no need for a set-top box or satellite dish. It’s all easily accessible using just one remote control and your external TV aerial.

To watch Freeview HD broadcasts you’ll need to check that you can receive it in your area. If you’re heading out for the evening, simply record your must-see programmes straight onto hard disk via USB . You can even control your TV using free mobile phone apps, making your iPhone or Android phone a TV remote control.

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