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Middle East Online, Search, Display, Video,

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Last updated on 19th Feb 2014

Tags: uae cost per click industry saudi arabia

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Middle East Online, Search, Display, Video,

The second and third largest countries in the online advertising space have been Saudi Arabia and Egypt, largely due to a huge young population base in the region. These countries contributed ~% and ~% in 2012 respectively which has augmented from 11.3% and 12.5% respectively in 2007. Qatar was the fourth largest online advertising market in Middle East with a share of 10.3% in 2012. The internet penetration in Qatar is one of the highest in the region.

The most widely accepted form of advertising has been display advertising due to its resemblance to the traditional banner type advertisements. In most of the countries, online display advertising has contributed to nearly half of the online spending. Some of the leading industries of online advertising include telecom sector, real estate, banking and finance and automotive sector.

The most well accepted platforms in the region include international platforms such as Google and Facebook.

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19th February 2014 @ 09:26

Middle East has proven to be a bright spot in the global online advertising industry in the recent years. The sector has proved to be appealing to most of the advertisers, with the consumers in the region ready to spend a higher proportion of their d

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