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Guide price: £2020
Last updated on 16th Oct 2012
Web ContentOne of the most peculiar aspects of web design is that many features of the best websites will go unnoticed by the average visitor if they are done properly. While a particularly attractive design will be noticed, a well-made, intuitive interface tends not to be. Instead, it gets out of its own way and simply provides the customer the best possible experience of your site they can have. A poorly done, confusing interface, on the other hand, draws attention to itself precisely by making it harder for the user - your customer - to find the information or perform the task he or she needs.
That sort of difficulty leads to customer frustration, which in turn may prompt your customers to look elsewhere.